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Marketing strategies must address on the changing consumer behavior. That is, what customers think, perceive, feel, value, say, and act upon. Businesses must catch up with the digital advancement and how consumers turn online to access products and services. Due to COVID-19, social distancing becomes and may remain the norm. Businesses must establish a digital platform that is efficient and secured for customers to be confident in the use of e-commerce and mobile applications.
COVID-19 has been the driving force for businesses to improve their product designs and services to match with the new normal behavior. One remarkable observation coming out of the pandemic is the awareness on health and wellness. Hygienic concern is a new norm and health and wellness must be maintained at both individual and community levels. Businesses are seizing this opportunity to launch new products and services that meet the hygienic needs.
สมาคมการจัดการธุรกิจแห่งประเทศไทย – TMA เห็นถึงความสำคัญของการพัฒนาอย่างยั่งยืนโดยในปี 2021 ที่ผ่านมา ได้จัดงาน Sustainability Forum มาอย่างต่อเนื่อง ภายใต้ธีม “Navigating the Uncertainty with ESG” โดยได้รับเกียรติจากวิทยากรขององค์กรชั้นนำระดับประเทศหลายแห่งมาร่วมแบ่งปันแนวคิดและประสบการณ์เกี่ยวกับการดำเนินธุรกิจบนแนวคิดความยั่งยืนไว้อย่างน่าสนใจ ซึ่งบทสรุปของมุมมองต่อการดำเนินธุรกิจบนแนวคิดความยั่งยืน มีดังนี้
The crisis resulting from the nature, climate and pollution is of great concerns to humanity. COVID-19 is a zoonotic disease, a virus that transmits from animal to human that represents a risk from a breach of nature by interfering with bio-ecosystem integrity. The climate change is of mounting importance as well since it may lead to changes in infectious disease transmission patterns and thus increase the risk of future pandemics. Finally, air pollution and waste also pose serious environmental health risk to the society. The COVID-19 crisis demonstrates that companies can no longer operate independently from social and environmental issues. To survive the economic recovery from COVID-19 and future pandemics, if any, businesses and households alike must incorporate sustainability concept into their practices and ways of living.
Digitalization for sustainability addresses how digital technology can be utilized to ensure transitions towards a more sustainable society. In principle, a sustainable development means the ability to meet current needs without compromising the ability of future generations to meet their own needs.
